Don't Sell Your Soul - ASCs for Private Practice

As more healthcare procedures shift to outpatient settings, ambulatory surgery centers (ASCs) have emerged as key players in the industry. While hospitals and private equity (PE) firms aggressively pursue joint ventures and ownership stakes, privately owned ASCs remain the top choice for private practices aiming to maintain independence and control over their operations.

The Growing Demand for ASCs

Hospitals are increasingly investing in ASCs as part of their growth strategy, drawn by the substantial cost savings, physician autonomy, and financial benefits ASCs offer. Patients enjoy the convenience of ASCs, while physicians appreciate the freedom to make decisions, often resulting in higher profitability compared to hospital employment.

Why Privately Owned ASCs Remain the Top Choice

Privately owned ASCs allow practices to keep full control, ensuring that decisions are made with their best interests in mind. Unlike hospitals or PE firms, which might prioritize profits over patient care or the practice’s vision, private ownership safeguards the autonomy of the practice. Janet and Jess, from Vertex Surgical Solutions, have shown that private practices can achieve financial success and operational efficiency without giving in to larger organizations.

Key Strategies for Successful ASC Ownership:

- Efficient management:Streamlining operations and maintaining cost-effective practices without compromising quality.

- Maximizing profitability: Ensuring practices retain a significant portion of the revenue generated by the ASC.

- Growth without loss of control: Enabling private practices to expand services without ceding control to hospitals or outside investors.

By building strong, independent ASCs, private practices can thrive in a competitive market while maintaining full autonomy over their decisions.

Private Equity and Hospital Control: A Double-Edged Sword

The rise of PE-backed healthcare ventures and hospital-owned ASCs presents a challenge for independent practices. PE firms may offer quick capital and growth but often impose changes that conflict with the practice's long-term goals. Hospitals, meanwhile, might offer partnerships that reduce risk but often come with a cost — they control operations and take a significant share of the profits.

Physicians who partner with hospitals or PE firms frequently lose control over key decisions, from staffing to patient care.

Leveraging Vertex Surgical Solutions for Long-Term Success

Private practices looking to avoid selling out to hospitals or PE firms can turn to Vertex Surgical Solutions for a proven blueprint for success. Janet and Jess offer the expertise needed to build a strong, sustainable ASC that maximizes profitability without sacrificing independence. With a focus on smart growth strategies, they help practices avoid common pitfalls and maintain control over their business.

With Vertex Surgical Solutions, private practices can:

- Maintain independence: Keep full ownership and decision-making power over their ASC.

- Achieve financial growth: Build a profitable business without sacrificing autonomy for capital.

- Avoid outside influence: Resist the lure of PE firms and hospitals that take a substantial share of profits in exchange for control.

Connect with them today!

About the Author:

Maddie Traylor is a seasoned Orthopedic, Spine and Pain talent professional. As the CEO of Advanced Scope, she helps private practices thrive through building long-lasting teams of revenue generating providers and healthcare clinicians. She is also in the Top 1% of LinkedIn influencers and a Top "Working with Physicians" voice. Connect with her on LinkedIn!